Telenor Copenhagen Marathon on Course to Become the World’s Best Digital Marathon Experience
  • Home
  • International
  • Telenor Copenhagen Marathon on Course to Become the World’s Best Digital Marathon Experience
13
05
2017

Telenor Copenhagen Marathon on Course to Become the World’s Best Digital Marathon Experience

By GRR 0

The organizers of the Telenor Copenhagen Marathon have set the direction for the Danish marathon: A more personalized, engaging and digital marathon experience.

Taking place on May 21st, the 38th edition of the Telenor Copenhagen Marathon is going to be a special experience to both runners and spectators. The race marks the beginning of an ambitious development strategy aiming to elevate the technical level, the elite race and, last but not least, the digital presence. 

According to the organizing athletics and running club, Sparta, the Telenor Copenhagen Marathon will be the race others look to interms of the digital experience.

"We are already a long way in outlining and realizing our digital road map, and we are in front of many of world's major races. We are front-runners when it comes to live tracking and sharing video and photo content on every digital platform, but we are not stopping at this," says Dorte Vibjerg, director at Sparta.

The digital experience is a significant element in Sparta's development strategy.

The raceorganizer, who is Denmark's largest, is already working on implementing theidea of a personalized marathon that allows every participant to access as muchinformation about their run as possible. In the near future, hopefully, everysingle participant will have their own profile where they will be able to watchtheir run from the beginning to the end.

"We want to give runners the opportunity to analyze on their own data. A place for sharing their goals and, hopefully, access their own training profile. And who knows, perhaps someday your mom, dad or girlfriend will be able to sit in their living rooms and at the same time run the marathon next to you thanks to virtual reality," says Dorte Vibjerg.

Watch participants run in real time

For 2017, spectators will be able to watch every single runner in real-time passingthrough four different live zones on the course, thanks to the race being livestreamed through four live channels. On one channel, you can watch the entirerace, and when one of your favorite runners passes through a live zone you canswitch channels to watch your favorite runner in real-time.

Afterwards, thisvideo and photo content will be available for free download. To make sure thatall runners and spectators can listen stream the race and their favoriterunners in real-time, main sponsor Telenor will be ensuring extra mobilecoverage. The tele-company set up a massive 22 meter tall cell tower to makesure that everybody can upload and download pictures and videos at the startand finish.

"To us it makes perfectly good sense to be focusing on the digital aspects of the Telenor Copenhagen Marathon. Our costumers spend much of their lives on digital platforms, so of course we have to provide easy and smart solutions for them to stream, upload pictures and snap their best moment from the race", says Peter Nødbak, network director at Telenor Denmark.

Facts

Digital Running Conference 2017 – insights on future digital running trends

On May 8 Telenor and Sparta hosted a conference in Copenhagen inviting experts in from around the world to offer their take on how the future of digital runninglooks. Among the keynote speakers was Christian Birk, co-founder of the runningapp Endomondo, and Urs Weber, running expert and editor at Runner's WorldGermany.

Telenor Copenhagen Marathon Sponsors and partners  

Main sponsor Telenor

Sponsors Nike – High5 – BMW – Marathon Sport – Gardena – Erdinger Alkoholfrei

Partners Wonderful Copenhagen – Copenhagen Kommune Frederiksberg Kommune

Media partner – Politiken

Links til filer:
29136677314_6c823e09c9_o.jpg

Martin van Dijk
Telefon: +45 26 29 26 91
E-mail: martin@sparta.dk

 

author: GRR