Renewed broadcasting deal guarantees athletics coverage in Brazil till 2019

Monte Carlo – The IAAF is delighted to announce a broadcasting agreement by Dentsu, the IAAF’s exclusive marketing and media rights agency for all territories outside Europe and Africa, which renews the current TV deal with Globosat for the major territory of Brazil.

This new broadcasting contract is for a period of 6 years, and not for 4 seasons as is the current, and covers all IAAF World Athletics Series of competitions from 2014 to 2019. When taken with the existing agreement, that ensures coverage in Brazil of the next nine seasons of top global athletics including five outdoor IAAF World Championships.  As Rio de Janeiro will host the 2016 Olympic Games that will ensure that the Olympics’ number one sport will be constantly on Brazilian screens during the next decade.

Globosat is the biggest pay satellite/cable platform in Brazil, launched in 1991 it will soon celebrate 20 years of existence. Globosat belongs to giant media powerhouse Globo, and is distributed among 6.5 million households with an estimated reach to 22 million consumers.

“This deal despite the tough worldwide economic climate has resulted in a strong financial increase,” confirmed IAAF President Lamine Diack, “which is an encouraging barometer for the popularity of our sport in Brazil. This agreement until 2019 shows a confidence that the increasing interest for athletics in the country will continue to grow, rising on the crest of a wave of young attractive stars such as Fabiana Murer, the reigning World Indoor Pole Vault champion.”

IAAF