New Balance Signs on as Sponsor of Credit Union Cherry Blossom Ten Mile Run – Online lottery sign-up now open for Sunday, April 3, 2011 event

WASHINGTON – New Balance announced the signing of an official sponsorship deal with the Credit Union Cherry Blossom Ten Mile. The company will serve as a supporting sponsor of the race and presenting sponsor of the virtual training program. This year’s race, the 39th edition, will be held in Washington, DC on Sunday, April 3, 2011, on the middle weekend of the National Cherry Blossom Festival®.

 

The Credit Union Cherry Blossom, which is known as “the Runner’s Rite of Spring®,” is the only world-class road race in the Nation’s Capital and it is part of the Professional Road Running Organization Circuit.

“New Balance is excited to become a sponsor of the Credit Union Cherry Blossom Ten Mile, a race rich in history and tradition in our nation’s capital,” says Josh Rowe, running marketing manager at New Balance. “This race attracts both elite and everyday runners and thus is an excellent opportunity to for us to highlight our innovative footwear, apparel, and unique brand attributes to runners of all abilities.”

As supporting sponsor of the race and presenting sponsor of the virtual training program, New Balance will provide special offers to the more than 5,000 registrants who participate in the free, 10-week virtual training program. The program, prepared by virtual training coach Kirt West, will offer three levels – beginner, intermediate, and advanced. Virtual training participants will receive training advice via daily emails. Participants can select which program best suits their needs when they register for the lottery.

New Balance will also showcase their performance running collection at the Health and Fitness Expo in the historic National Building Museum. New Balance will provide a Lightning Dry performance top as the official upgrade participant shirt and offer a new line of Credit Union Cherry Blossom 10 Mile branded performance merchandise which will be available to runners at the eight Potomac River Running stores and other locations, and on-line via www.cherryblossom.org

“We welcome New Balance as a new partner in the event,” says event director Phil Stewart. “As a global manufacturer of some of the best-rated running product in the industry, and a brand with a history of domestic manufacturing, New Balance is a perfect fit for our event, which is held on the National Mall among all of the National Monuments and Memorials.”

Due to the popularity of the event, the organizers will conduct a lottery to select entrants. Entrants will be able to register for the lottery over a 10-day period between 10:00 A.M. on Wednesday, December 1, 2010 and 11:59 P.M. on Friday, December 10, 2010.

Entrants will be electronically selected for the 10 mile and 5K Run-Walk after the lottery registration period closes and the results of the selection process for both events will be posted on www.cherryblossom.org, on Tuesday, December 14.

For more information about the Credit Union Cherry Blossom 10 Mile, specifics on the lottery system and to register for the lottery please visit the event website, www.cherryblossom.org

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2009 reported worldwide sales of $1.65 billion. For more information please visit https://www.newbalance.com.