Zürich 2014: Championship Tickets in High Demand – European Athletics Championships Zürich 2014

With still more than half a year to go before the European Athletics Championships Zürich 2014 get underway, a third of all tickets available for purchase have been sold. Day packages for the six-day athletics festival (12 – 17 August 2014) will go on sale today.

General public sale of Zürich 2014 day packages will start today. The championship promoters are launching the next stage of their tickets sale campaign which has been extremely successful so far. In fall 2012, transferable week packages had become available, and during the past three weeks, members of clubs and federations, and Zürich 2014 Friends were able to secure their tickets in a special pre-sale of day packages.

20,000 day packages are available for each day of competition. So far, 41,000 tickets (of 120,000 overall) have been sold. “Sales figures have far exceeded our expectations. Our income from ticket sales has already surpassed the total generated by Barcelona 2010, an event that did a great job in terms of numbers of tickets sold. And we have actually just started to promote Zürich 2014 to a broad public audience,” explained Patrick K. Magyar, CEO of Zürich 2014.

“This confirms that our ticket options, which include public transport fares in Switzerland, are attractive.”

Many international visitors

Zürich 2014 will be a major international event with many international visitors, as ticket orders indicate. One third of all tickets have been ordered from abroad, mostly from countries with a large athletics community, such as Germany, France, and the United Kingdom. 5,000 international visitors are expected to attend the competitions at the stadium each day.

Exciting Highlights on all six days of competition
Prices for Zürich 2014 day packages will range from CHF 85 to CHF 240. They will include public transport fares for the journey from any destination in Switzerland to Letzigrund Stadium. On the first four days of competition (Tuesday to Friday), day packages will consist of two individual tickets for a morning and an evening session. On Saturday and Sunday, there will be an afternoon session at Letzigrund Stadium

The championship timetable schedules several final events each day. All in all, 42 finals will be staged at Letzigrund Stadium. The official opening ceremony will be held after the first evening session on Tuesday, 12 August 2014 – an additional highlight for stadium visitors of the first day of the championships.

UBS Swiss Fan Corner: Tickets at a reduced price for the biggest fans of Swiss athletes

For fans of Swiss athletics, the UBS Swiss Fan Corner will be the perfect spot to cheer their heroes. Instead of CHF 125, day packages for seats in two sectors at the north end of Letzigrund Stadium will cost CHF 85 only. Fans sitting in this area will be supporting local athletes with simple choreographies and with red and white signs.

Janine Geigele

www.zuerich2014.ch