Special webinar Tue. 6 May. Tariffs, Tarmac & Tempo Runs: The Economics of Running and Running Events – Alessio Punzi

(Click here to register to the Zoom webinar for Tuesday 6 May, at 2pm CEST)

Dear race directors, athletes’ representatives, Member Federations and athletics family

While the global running industry expanding in size, influence and economic impact (as highlighted by a seminal Brand Finance report presented last week), there is no doubt that current geopolitical tensions threaten to create challenges and uncertainty.

Join us for the next World Athletics Webinar: “Harnessing the Storm: Embracing global trends and insights to chart our future”. On Tuesday 6 May, 1pm London.

As usual we will have a global panel of experts including a session on the findings of the recent report released by McKinsey & Company and the World Federation of the Sporting Goods Industry (WFSGI) titled:

„Sporting Goods 2025 – The new balancing act: Turning uncertainty into Opportunity“ (you can download a copy here).

This report delves into key trends shaping the global sporting goods industry. There are two areas of particular relevance to the running industry:

• Physical Inactivity: A significant market opportunity to engage the 1.8 billion adults worldwide who are not meeting recommended physical activity levels
• Active Lifestyle as Identity: The trend of consumers increasingly associating their identity with an active lifestyle

Plus A LOT MORE that we’ll announce on Friday.

Sign up here. You’ll receive a calendar placeholder and reminder when the event approaches.

Bye for now!
Alessio

ALESSIO PUNZI

 Head of Running
Competitions & Events Department

M: +33 6 43 91 63 35

6-8, Quai Antoine 1er  |  BP 359  |  MC 98007 Monaco Cedex
www.worldathletics.org