Saucony Renews Sponsorship with Hospital Hill Run – The official footwear and apparel partner is also title sponsor of inaugural Team Challenge

KANSAS CITY, Mo. – Saucony, Inc. and the Hospital Hill Run are thrilled to announce that Saucony has renewed its partnership as the official footwear and apparel sponsor of the 2010 Hospital Hill Run. Additionally, Saucony will be the title sponsor of the first Team Challenge hosted by the Hospital Hill Run.

As part of the agreement, Saucony will be the exclusive provider of Hospital Hill Run official merchandise, available online and at packet pickup beginning Thursday, June 3, 2010.

"Hospital Hill Run is thrilled to once again partner with Saucony, one of the world's most recognized specialty running brands," said Beth Salinger, Race Director. "Saucony epitomizes what the sport of running is all about. Their manifesto says it all, 'At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run.' Together with Saucony, the Hospital Hill Run hopes we inspire many to get out and run."

"The Hospital Hill Run is a world class sporting event and a favorite of Kansas City," said Mark Bossardet, head of sports marketing for Saucony. "It's wonderful to once again be a part of one of the oldest half marathons in the country. We'll be able to introduce so many runners, walkers and aspiring athletes to the Saucony brand by supporting them as they challenge themselves at the Hospital Hill Run."

In addition to race week, athletes will also be able to view, test and purchase Saucony products at free clinics offered at Garry Gribble's Running Sports, Kansas City's local running retailer and partner of the Hospital Hill Run. Saucony officially-licensed Hospital Hill Run apparel and training gear will also be available for purchase online, race weekend at packet pickup and on race day at the post race celebration. For more information, visit hospitalhillrun.com

About Saucony
Saucony, Inc., a subsidiary of Collective Brands Performance + Lifestyle Group, is a leading global supplier of performance athletic footwear and apparel with its widely recognized brands Saucony and Saucony Originals. For more information, go to saucony.com

About Hospital Hill
The 37th Hospital Hill Run, 10K and UMKC School of Medicine 5K, will be held on Saturday, June 5, 2010. For more information or to register go to: hospitalhillrun.com

The 2010 Hospital Hill Run is sponsored by Saint Luke's Health System, UMKC School of Medicine, Crown Center, Blue Cross Blue Shield of Kansas City, Sports Radio 810, Hot Talk 1510, Garmin, Saucony, Shook, Hardy & Bacon LLP, Garry Gribble's Running Sports and SoftVu.