Running Cultures Worldwide + On Working with Governments & Federations. World Athletics Webinar, Thursday 3 July – ALESSIO PUNZI

(Click here to register to the Zoom webinar for Thursday 3 July, at 1pm CEST)

Dear race directors, athletes’ agents, Member Federations and athletics family: We have a great webinar coming up next week – about running cultures, public-private partnerships for successful events, and a preview of next year’s Regulations for the Label Road Races programme.

Read on for more information.

INCLUDES AN IN-DEPTH SESSION ON: Sport on Social: Global Running Culture 2025

What’s shaping running cultures worldwide? And what’s the role of social media, influencers and product innovation in it?

A fantastic report just came out from our friends at Redtorch (you can download it for free here) – and the team behind it will tell us all about it.

The program will also include:

• A preview of the 2026 Label Road Race Regulations
• Insights from European Athletics’ collaboration with the running industry: a deep dive into the successful inaugural European Road Running Championships
• Case studies from Member Federations: how to create value through road race partnerships
• How the running industry association in Brazil made real strides, and the role of the athletics Federation in it
• Government partnership case studies from across the globe

Sign up here. You’ll receive a calendar placeholder and a reminder when the event approaches (consider signing up even if you’re unable to join live so that you can get the recording when it becomes available)

Hope to see you online next week!
Alessio