Race Roster Launches Registration Platform

Race Roster is the newest and most exciting race management software in the endurance industry. This brand new technology allows race directors to oversee participant signups, donations, and event revenue in one very well designed dashboard. Most importantly, it helps solve the biggest challenge leading up to a race – Marketing.

Unlike any other registration system, Race Roster utilizes social media channels like Facebook and Twitter to execute a marketing strategy that monetarily compensates participant referrals. This system allows race directors to trim marketing budgets and ensure that their dollars are directly generating registrations.

Two of Race Roster’s co-founders are brother-sister duo Brandon Laan and Chantelle Wilder—two of Canada’s Olympic marathon hopefuls for 2016. Laan, says “It is our goal to help race directors increase registrants by turning participants into promoters.” Wilder says she couldn’t be happier that her passion for running and entrepreneurship have aligned to allow her to give back to an industry she says has provided so much opportunity for her family.

Race Roster is aggressively pursuing new customers with hefty referral bounties, signing bonuses and race sponsorships of up to $2000 for races that make the switch.  They also recently hired J.T. Service, Founder and Director of numerous races in California, as their CMO to lead marketing efforts on the west coast.  Not only is Service helping to market the product, but he is also a customer. “I chose Race Roster because it is by far the cleanest looking and most advanced system in the industry. No one is using a comparable registration referral system and it immediately provides race directors, such as myself, an advantage to sign up participants in waves.” Beyond Service’s numerous events, growing races like the North Shore Marathon in Haleiwa, Hawaii and many others have already switched over.

Watch the videos below to learn more about Race Roster’s quest to transform the landscape of Road Race Marketing!

Summary Video

Refer-A-Runner Program

To list your race on Race Roster, please visit raceroster.com, or directly contact Race Roster's President, Brandon Laan at 519-868-1117.