Göteborgsvarvet/SWE Launches Digital Goodie Bag for Runners

Sweden, April 1 2019 –  Göteborgsvarvet has now launched Varvetdeals – a newly developed digital goodie bag – for the participants in all races organized by Gothenburg Athletics Association but of course with focus on Göteborgsvarvet Half Marathon held May 18^th this year.

The technology behind Varvetdeals makes it possible for race partners and exhibitors at the expo to give individualized unique offers based on the runner’s preferences and which race he/she is registered for.

Different levels of offers can be configured depending on the partner’s contribution to the organization and tracking is enabled in order to give the partner statistics about views and interactions (i.e. clicks) with the campaign afterwards.

– With the possibility to create unique offers we’re enhancing the experience even more for both our runners and partners, even outside race day.

It has been really fun to create this goodie bag, says Johan Tigér, IT Architect at Göteborgsvarvet Half Marathon.

Source: Göteborgsvarvet Half Marathon.