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RUNNING USA – Nissan Renews Title Sponsorship of ING Miami Marathon® Health & Fitness Expo – More than 31,000 people to see and experience the sport’s best products
As part of the partnership, Nissan will serve as the official vehicle of the ING Miami Marathon and Half Marathon® when the ninth edition of South Florida’s top running event is staged January 30, 2011.
“Nissan is excited to once again be the official automotive sponsor of the ING Miami Marathon and title-sponsor of the Nissan Health and Fitness Expo,” said Jon Brancheau, vice president, marketing, Nissan North America. “This partnership allows Nissan to connect with thousands of running enthusiasts in a meaningful way and gives them the opportunity to not only experience the new Nissan LEAF, but the many other vehicles in Nissan’s fleet that are a perfect fit for their healthy and active lifestyles.”
More than 31,000 people attended the Nissan Health & Fitness Expo in 2010. The Expo will again house more than 100 booths and interactive areas where the public can obtain the latest in running shoes and apparel, free samples, and listen to guest speakers provide tips for health, fitness, training and nutrition. Packet pick-up for all participants also takes place at the Expo.
In addition to several vehicle displays, there will be other interactive activities for consumers, including instant win games and merchandise give-aways.
Tara Stiles, who will make appearances at the Nissan Health and Fitness Expo, is a “Yoga Master” for Nissan’s 2010 Master the SHIFT program. The program offers an inside look at what motivates Stiles and how she maintains peak physical condition and good health. In addition to Stiles, members of her team of fitness experts will provide frequent, exclusive content empowering fitness enthusiasts to maximize their health and well being. All Master the SHIFT content, including training tips, stress management and food choices/preparation, will be delivered to the public through a customized, multi-media Facebook page: www.facebook.com/mastertheshift
“We are extremely proud to welcome Nissan back as the official vehicle for the 2011 ING Miami Marathon and Half Marathon® as well as the title sponsor of the Health and Fitness Expo,” said Greg Laird, Managing Partner and CEO for US Road Sports & Entertainment Group. “The ING Miami Marathon and Half Marathon is quickly becoming one of the top running events not only in Florida, but the entire United States. We are proud to show off the entire Miami community in the unique way that only a marathon can – on foot.”
The ING Miami Marathon and Half Marathon®, South Florida’s premier running event, will be held Sunday, January 30, 2011 with more than 18,000 runners racing through the streets of downtown Miami, Miami Beach and Coconut Grove. Cruise ships, neon lights, palm trees and plenty of spectators will line one of the flattest, most scenic courses in the country. The ING Miami Marathon & Half Marathon® has been ranked among the top 10 running destinations by USA Today.
Registration is open for both the marathon and half-marathon as well as the Tropical 5K that takes place the day before the marathon on January 29, 2011. Call (305) 278-8668 or visit: www.INGmiamimarathon.com
About US Road Sports
US Road Sports & Entertainment Group, LP is a health and wellness company dedicated to the production of world-class endurance events. The mission of US Road Sports is to offer an unparalleled participant sports experience that showcases host communities and endures as a deeply valued local asset through events that are a part of the city’s culture, identity and brand. For each participant, US Road Sports strives to offer events that allow participants of all skill levels the opportunity to improve their physical and mental health and accomplish life-altering goals while having fun. US Road Sports provides sponsors and municipalities highly effective exposure to help maximize their presence and message in the community.
About Nissan
In North America , Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.infiniti.com.
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