RUNNING USA – Michele Stone Named New Director of Sales for Running USA

COLORADO SPRINGS, Colo. – (November 14, 2012) – Running USA, the national industry non-profit organization, has announced that Michele Stone of St. Petersburg, Fla. has been hired as its first Director of Sales. Ms. Stone, an avid runner, has produced annually sponsorships and advertising sales of more than $1 million dollars; most recently for The Women’s Half Marathon Series and Women’s Running Magazine.

“We welcome Michele to our staff as Director of Sales. She has the experience, contacts, drive and passion to put together partnership plans and programs to grow revenue for Running USA that support our values, mission and general objectives,” said Susan Weeks, Running USA CEO.

Stone’s duties will include creating sales strategies and researching and contacting perspective sponsors as well as sponsor management for the national organization.

About Running USA
Running USA advances, serves, promotes and celebrates the sport of running as a clearinghouse and resource center and though its popular annual conference, website, Running USA wire, Running USA Industry E-News, National Runner Survey, annual marathon, half-marathon and State of the Sport reports, and by providing athlete support via the Allan Steinfeld Development Award.

Running USA’s more than 325 members include events with 2-plus million finishers and prize money exceeding $5.7 million, race services companies, running-related media companies and organizations and the athletic industry.

In March 2009, the non-profit industry organization marked a decade of achievement to build and promote the sport.

For more information, visit: RunningUSA.org or contact Ryan Lamppa at (805) 966-7747 or ryan@runningusa.org

Source: Running USA
Date: November 13, 2012