RUNNING USA – New Balance Launches Limited Edition NYC Footwear

 

BOSTON – New Balance announced that the Limited Edition New York City 890v4 and 990v3 has launched in retail. Both shoes are dedicated to the runners who flock to New York each fall to pound the pavement through all four boroughs empowered by the diverse culture of the city. New Balance will use the slogan "Powered by NYC" across retail, digital and consumer engagement efforts to help residents and visitors run this storied city in 2013.

Street art is an art form similar to graffiti but with more purpose and drive, similar to that of a runner who pushes on mile after mile, making it the perfect design inspiration for the Limited Edition NYC 890v4. The NYC 890v4 features a new design with bright colors and unique discovery elements from the Brooklyn Bridge to a cement-colored Abzorb Crash Pad and vibrant street art graphics.

This Limited Edition style will be the first opportunity for fans of the award winning 890 series to get their feet into the updated fourth edition that boasts improved cushioning properties, cradle-like support and increased toe spring.

The Made in the USA, Limited Edition NYC 990v3 draws inspiration from the city's long history in team sports. The brilliant blue and orange colors on the NYC 990v3 draw upon triumphant memories from the New York baseball, basketball and football teams that brought sports glory to its fans in the city and around the world. The NYC 990v3 combines color palettes from New York City sports with the finest in American shoemaking craftsmanship to offer consumers an iconic running shoe that has the best in both stability and cushioning.

 

The Limited Edition NYC 890v4 and 990v3 will be available at the New Balance Experience Store located at 150 Fifth Avenue at 20th Street, Paragon Sports in Union Square, select specialty retailers in the US, the New Balance booth at the ING NYC Marathon Health & Fitness Expo located in the Jacob Javits Center and NewBalance.com with the suggested retail prices of $120.00 and $175.00 respectively.

 

The New Balance booth at the ING NYC Marathon Health & Fitness Expo will feature New York street artists in the booth on November 1st from 11AM to 7PM and November 2nd from 10AM to 4PM to perform live installations as well as offer runners and fans the opportunity to have their gear personalized with words of inspiration, time goals or simply their name. A special "Powered by NYC" playlist will be given out as a gift with purchase at the booth with all songs curated by New Balance ambassadors and athletes.

 

The New Balance branded Paragon Sports shuttle bus will also bring runners from the Expo to Union Square to experience the campaign from Thursday, October 31st through Saturday, November 2nd, the official days of the Expo.

 

To learn more about how New Balance Makes Excellent Happen, please visit https://www.newbalance.com

 

RUNNING USA

Date: October 30, 2013