RUNNING USA – Jeff Fromm Keynote Speaker at Running USA 2014

COLORADO SPRINGS, Colo. – (November 17, 2013) – Jeff Fromm, a marketing expert and best-selling author, will be the keynote speaker at Running USA 2014: The Industry Conference powered by ACTIVE Network. The 11th edition of the sport's premier and largest conference will be held on February 9-11 at the Marriott Marquis & Marina on San Diego's beautiful waterfront.

"We welcome Jeff Fromm, Executive Vice President of Barkley, as our Monday morning keynote speaker. For our attendees, Jeff will share insights about Generation Y, also known as Millennials, and why our industry needs to understand this key demographic and how to reach and engage them," said Christine Bowen, Running USA Conference Director.

Fromm, in addition to his marketing degree from The Wharton School at the University of Pennsylvania, has more than 25 years of brand marketing and new product innovation experience for Hallmark, KC Masterpiece BBQ Sauce, Build-A-Bear Workshop, American Italian Pasta and many other brands.

On behalf of Barkley, he spearheaded the Millennials research partnership with The Boston Consulting Group and Service Management Group. Jeff is the Founder of ShareLikeBuy, a Millennial Insights & Consumer Trends Conference, co-author of four trends reports and the lead editor of a popular blog: www.millennialmarketing.com. He is also co-author of a best-selling new book, "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever".

Presenting sponsors of Running USA 2014 are Ashworth Awards, ChronoTrack, Competitor Group, Leslie Jordan, Inc. and MarathonFoto.com.

Register today for Running USA 2014: The 11th Industry Conference powered by ACTIVE Network
The conference rate is $649 for Running USA members / $849 non-members, and conference registration includes daily meals during the conference and admission to the Hall of Champions Awards Dinner. On-line registration, schedule, hotel, travel and other information for Running USA 2014 is available at: www.runningusa.org/running-usa-conference

About Running USA
Running USA advances, serves, promotes and celebrates the sport of running as a clearinghouse and resource center and though its popular annual conference, website, Running USA wire, Running USA Industry E-News, National Runner Survey, annual marathon, half-marathon and State of the Sport reports, and by providing athlete support via the Allan Steinfeld Development Award.

Running USA's more than 340 members include events with 2-plus million finishers and prize money exceeding $5.7 million, race services companies, running-related media companies and organizations and the athletic industry.

The national industry non-profit organization was founded in March 1999 to build and promote the sport.

For more information, visit: RunningUSA.org or contact Ryan Lamppa at (805) 966-7747 or ryan@runningusa.org

 RUNNING USA