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VISITING GERMANY: BERLIN - ITB BERLIN - The World’s Leading Travel Trade Show - Headline news from ITB Berlin available daily online ©ITB BERLIN
VISITING GERMANY: BERLIN – ITB BERLIN – The World’s Leading Travel Trade Show – Headline news from ITB Berlin available daily online
ITB Berlin Daily: Presentation of the first World Legacy Awards +++ the sharing economy is changing the travel industry +++ the weak rouble aims to attract more tourists
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At the first World Legacy Awards the five winners from around the world were honoured for their sustainability and human rights achievements. Car and house sharing has become widespread in the tourism industry and poses new challenges for established providers. Russia aims to attract more tourists by promoting lesser-known destinations and visitors with higher spending power due to the weak rouble.
The Social Media Newsroom of ITB Berlin has online information at https://newsroom.itb-berlin.de on this story as well as other news from the world’s leading travel trade show.
The three top stories on Friday, 6 March 2015
Awards for sustainable tourism concepts
https://newsroom.itb-berlin.de/de/news/nachhaltigkeitspreis-heruntergekommene-militaerbasis
At the first World Legacy Awards tourism enterprises from around the world demonstrated concrete measures for taking socially and ecologically responsible action. The leading travel magazine National Geographic and ITB Berlin presented the awards in a total of five categories to projects from India, the US, Chile, Ecuador and Aruba for their commitment to climate protection and support for human rights.
The sharing economy: here to stay
https://newsroom.itb-berlin.de/de/news/sharing-economy-hype-oder-paradigmenwechsel-im-tourismus
A comfortable private apartment instead of a faceless hotel room – the sharing economy has established itself as part of the international travel industry. At this year’s ITB Berlin Convention April Rinne, advisor on the sharing economy, illustrated how new business models are changing the way we travel. Providers and holidaymakers around the world are able to make direct contact without intermediaries. New technologies and demographic change are contributing to growth. According to Rinne, the travel industry must decide on how to benefit from this new movement.
Visitors to Russia benefit from the weak rouble
https://newsroom.itb-berlin.de/de/news/billiger-ist-es-nur-zuhause-russland-touristen-profitieren-vom-schwachen-rubel
Taking as its slogan “Time to visit Russia“ the country is currently looking to attract more visitors. According to a statement by the Russian Federal Tourism Agency at ITB Berlin, the weak rouble and foreign tourists’ higher spending power makes Russia a particularly attractive destination for tourists. Besides attracting visitors to well-known cities such as Moscow and St. Petersburg the travel industry intends to focus more on the cities of the ’golden ring’, including Uglich, Yaroslavl, the ancient city of Kazan, Yekaterinburg, as well as the Kamchatka Peninsula.
Journalists and interested readers can find news on the main topics at the world’s leading travel trade show posted daily at https://newsroom.itb-berlin.de. The Social Media Newsroom has news in German and English on every travel destination represented at ITB Berlin, plus trends and innovations in aviation, cruises, the hotel trade and travel technology. This news portal also has the latest from the ITB Berlin Convention, the leading think tank of the global travel industry.
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2015 will take place from March 4 to March 9. From Wednesday to Friday, ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday. It is the world’s largest specialist convention for the industry. More details are available at https://www.itb-convention.com/. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2014 a total of 10,147 companies and organisations from 189 countries exhibited their products and services to 174,000 visitors, who included 114,000 trade visitors.
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Source: ITB Berlin
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