Fundraising linked to the London Marathon through Virgin Money Giving is currently up 12 per cent on this time last year.

Due to Virgin Money Giving’s not-for-profit model and lower fees, more money will reach charities as a result of fundraisers choosing to use Virgin Money Giving rather than Just Giving. When the dust settles on yet another exhilarating London Marathon, charities will be better off by around £700,000 as a result of their fundraisers using Virgin Money Giving.

Virgin Money Giving’s latest research, conducted with a cross section of 2016 Virgin Money London Marathon runners, shows 81 per cent of fundraisers think it is important that online fundraising sites are run on a not-for-profit basis and 43 per cent feel that any charge made should just be enough to cover operating costs.

Reflecting their views on these matters, over a third of fundraisers currently using ‘for profit’ sites like Just Giving, state they will use  a ‘not-for-profit’ site like Virgin Money Giving in the future.

Jo Barnett, Executive Director at Virgin Money Giving said: “I am delighted that Virgin Money Giving has smashed all previous fundraising totals for those taking part in the Virgin Money London Marathon. We expect the Virgin Money London Marathon to break yet another fundraising World record this year.

“The sheer effort and generosity of those taking part to raise funds for the cause of their choice, no matter how large or small, should never be underestimated. More and more people are signing up to Virgin Money Giving as they realise more money goes to their charity because of our not-for-profit approach.”

Source: Virgin Money London Marathon