IAAF announces Pan-European TV Agreement with Eurosport for 2011-2013
  • Home
  • International
  • IAAF announces Pan-European TV Agreement with Eurosport for 2011-2013
18
07
2011

Monte-Carlo - The IAAF is delighted to announce the conclusion of a Pan-European broadcasting deal brokered by IEC in Sports, IAAF's media rights agency for Europe and Africa, with Eurosport for the IAAF World Athletics Series of events from 2011 to 2013.The agreement begins with LIVE coverage of the 2011

IAAF announces Pan-European TV Agreement with Eurosport for 2011-2013

By volker 0

Monte-Carlo – The IAAF is delighted to announce the conclusion of a Pan-European broadcasting deal brokered by IEC in Sports, IAAF's media rights agency for Europe and Africa, with Eurosport for the IAAF World Athletics Series of events from 2011 to 2013.

The agreement begins with LIVE coverage of the 2011 IAAF World Championships, Daegu, Korea (27 Aug to 4 Sep) and also covers the following edition in 2013 in Moscow, Russia (10 – 18 Aug). Eurosport expects to reach very strong viewership for Daegu 2011 and will broadcast at least the 100 hours of dedicated coverage it showed for the 2009 IAAF World Championships that took place in Berlin and attracted 66 million different European viewers on Eurosport.

In addition to the outdoor World Championships, the deal also includes wide coverage of the 2012 IAAF World Indoor Championships, Istanbul, Turkey (9-11 March), the World Junior, World Youth, World Cross Country and World Half Marathon Championships.

As well as Eurosport's television broadcasting of the World Athletics Series events on Eurosport and Eurosport 2, the agreement also allows for LIVE streaming via internet and mobile devices.

Eurosport, a long standing partner of the IAAF through the previous EBU broadcasting deal which expired in 2009, is Europe's leading sport entertainment group and number one Pan-European channel.

Broadcast in 20 different languages, Eurosport reaches over 125 million households in 59 countries, including every single territory in Europe. It operates on two main channels, Eurosport 1 and 2, plus an array of other media platforms such as Eurosport HD, Eurosport 2 HD and eurosport.com.

“This deal is excellent news for the IAAF,” commented IAAF President Lamine Diack, “as there are now broadcasting agreements in place covering more than 100 territories throughout 40 different deals in Europe and Africa. I am also delighted that our agency IEC in Sports has ensured a strong combination of terrestrial free to air and satellite in most territories, with all but two of those deals in Europe being with free to air broadcasters.” 

author: volker