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©AIMS
Chinese sporting goods brand HEALTH announced as Official Sports Partner of AIMS
The deal was announced at a press conference in China on 12th April 2017, headed by Paco Borao, President of AIMS, and Juchong Wang, President of HEALTH Sporting Goods Corporation, Ltd.
Founded in 1984, HEALTH is a manufacturer of a range of high quality sports shoes and sportswear.
AIMS also announced a separate agreement with Optimum Concepts, LLC. The USA-based company will promote AIMS brand and assist AIMS to identify and secure sponsors in China that enhance the Association’s existing portfolio of partners. The deal was signed by Paco Borao, President of AIMS and Zhangyun Chen (Michael), President of Optimum Concepts.
Announcing the deals AIMS President Paco Borao commented: “We are delighted with these two agreements announced today, for several reasons: firstly, this partnership represents our common goal of promoting the practice of running at international level; secondly, HEALTH will have the capacity to access the international sporting market, and thirdly, AIMS will have access to increase its membership in China, a country with an extraordinary continuous increase in the number of marathons and road races in recent years. Frankly speaking, this agreement is a win-win partnership.
On the other side, our agreement with Optimum Concepts enables a faster involvement of AIMS within the Chinese Marathons organisers, so good news for our sport.”
HEALTH Corporation President Juchong Wang commented: “We are extremely satisfied to have achieved this contract with AIMS because we believe that the sportive running community represented by AIMS is the perfect complement to the quality of our products. We are sure of the exceptional quality of our products so by setting this partnership we believe that we are opening the door to the overall International Running Community.”
Optimum Concepts Corporation President Zhangyun Chen commented: "The cooperation of AIMS, HEALTH and Optimum Concepts is like a triangle, everybody plays a critical role. I believe the cooperation will benefit not only the three parties but also marathon and distance running as a whole in China and around the world."
See Picture:
(L.t.r.): Mr. Shaoming Tao, COO of Optimum Concepts; Ms. Laurie Shen, Director of Marketing of Optimum Concepts; Mr. Juchong Wang, Chairman of HEALTH; Mr. Paco Borao, President of AIMS; Ms. Jane Zhou, Director of Outreach of Optimum Concepts; Mr. Al Boka, Treasurer of AIMS; Dr. Michael Chen, President of Optimum Concepts; Mr. Dong Wang, General Manager of HEALTH.
About AIMS
AIMS is a member based organisation and since being established in 1982 has grown to a membership of more than 425 of the world’s leading distance races, from over 112 countries and territories. AIMS Members come from every continent on the planet and include the Athens Marathon, The Authentic formed on the legend of Pheidippides, the Greek soldier-runner who ran from the town of Marathon to Athens in 490 BC to announce the Persians had been defeated in the ‘Battle of Marathon’.
Other AIMS members include many of the world’s greatest distance races in history such as the Beijing, Berlin, Boston, Chicago, Comrades, Mexico, New York, Paris & Tokyo Marathons.
The three key objectives of AIMS are:
1. To foster and promote distance running throughout the world
2. To work with the International Association of Athletic Federations (IAAF) on all matters relating to international road races.
3. To exchange information, knowledge and expertise among members of the association
For further information on AIMS please visit: www.AIMS-worldrunning.org
For further information on HEALTH Corporation please visit: www.health1984.com
For further information on Optimum Concepts, LLC please visit:
https://www.optimumconceptscorp.com/
Peter McLean
Director of Public Relations
Association of International Marathons & Distance Races
